Keeping up with the latest marketing trends is non-negotiable if you want your business to thrive. But with so many new trends and ways to market, it’s hard to know what the best strategies are, especially with a limited budget.
Luckily, we’re here to point you in the right direction by outlining what marketing trends your business needs to adopt in 2022. Here are some trends you can’t ignore…
#1: Get Creative With Mobile Marketing
It’s not surprising that smartphones have taken over the world. In the US alone, 77% of people have a smartphone, and 62% of those users have made a purchase using their device. If you want to cash in on this trend, you need to get creative with your mobile marketing.
One way you can achieve this is through location-based advertising. This type of advertising can get you some creative ideas to bring people to your store. For example, let’s say you own a restaurant and want to send people discounts to have them come into your store. With mobile marketing, when someone gets close to your location, you can automatically send them a coupon offer that entices them to eat at your restaurant.
With mobile marketing, the number of ways that you can reach your target audience just multiplied.
#2: Offer Cashless Payment Options
Since most customers are switching to faster and more accessible ways of paying, cash is becoming a thing of the past. In fact, cashless transactions are on the rise and 59% of business owners believe going cashless is a competitive advantage. This means it’s time to go digital.
Thanks to CMS such as WordPress, taking payments online has never been easier. With free plugins like WooCommerce, or integrations like Shopify or BigCommerce, your store can start accepting new customers that are more likely to return. By offering more ways to accept payments, you can stay competitive and make your customers’ lives that much easier.
#3: Get On Social Media
If you’re not already taking advantage of social media marketing, you’re missing out on a prime opportunity to connect and grow an audience of loyal customers primed to buy.
Connecting with consumers on social media allows you to build more intimate relationships that lead to more sales. On top of that, you get a better understanding of what they want and how to solve their problems. Best of all? Creating a social media account is FREE! So what are you waiting for? Get setup and start making connections.
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