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Eckerd College is out to change the world, and is dedicated to developing leaders within their student body to carry out that vision. They aim to help students become leaders within their communities, their job industries, and in their personal lives. As they launched their dedicated Leadership Development Institute (LDI), they needed a brand that would resonate with potential participants. We worked with them to push a progressive and fun concept that would help them achieve their goals.


Ultimately, Eckerd decided on a safer approach to promote LDI’s higher education. With more of a focus on the concept and who they are, we created a website that helped emphasize their leadership development institute with custom designs and a branding concept that fit into their theme. We designed a site built around yellows and blues to add warmth and sincerity to their mission, and a simple logo design to be used for their branding efforts that would be applied on their new site.

Our Roles

  • Website Design
  • Website Development
  • Custom Graphics
  • Custom Illustrations

About the Eckerd College Leadership Development Institute Branding Concept

LDI is a conceptual brand made in tandem with Eckerd College to promote higher learning and continued education in their leadership development institute. They deliver high-quality, assessment-based leadership programs to thousands of leaders. As a Network Associate of the Center for Creative Leadership (CCL®) in Greensboro, North Carolina, LDI serves the needs of the national and international business community.