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How HTTPS Works and Why it is Important

Understanding the Difference Between HTTPS and HTTP

HTTP stands for Hypertext Transfer Protocol. It is the protocol or means through which web page data is processed and transferred from the server to the client browser. This network connection renders it the foundation of the World Wide Web (WWW).

On the other hand, HTTPS is the abbreviation of Hypertext Transfer Protocol Secure and as the name suggests, it is just a secured form of HTTP.

How HTTPS Works

HTTPS ensures information is encrypted as it is transmitted from client browser to web server and that spies and hackers cannot access anything. HTTPS is established through acquiring a certificate from a third party, a Certificate Authority. This certificate is called an SSL (Secure Socket Layer) certificate. Features of this certificate include:

  • Security and convenience
  • Server authentication
  • Extensibility

SSL certificate provides a layer of protection to the communication between browser and the server. Through encryption, it ensures sensitive data such as credit card credentials and passwords are not leaked to third parties.

TSL and Its Application on HTTPS

Transport Layer Security (TSL) like SSL, is a cryptographic protocol that ensures that data is not manipulated. It is used to secure end-to-end communications such as e-mail, instant messaging, among other protocols.

It uses a system of symmetric and asymmetric cryptography to encrypt and decrypt data with secret keys. 

Importance of Establishing HTTPS

  • Ensure protection of data on the website
  • Builds trust between the server and the user, which is essential for e-commerce websites as the clients feel safe giving out sensitive information
  • Increases the visitors to the website- Modern browsers warn the user if the website isn’t safe. Users blast off from unsecured servers
  • It helps your site steadily remain competitive against others in your niche

HTTP to HTTPS Successful Migration and Implementation

There are numerous reasons why websites should switch to HTTPS but the major aspects are security and SEO perspective. However, this transition should be informed and done cautiously. Here are integral things you should consider during the change;

  • Choose a security certificate that perfectly suits your needs
  • Inform Google of the changes and keep all your profiles active as you set up new ones for the HTTPS version
  • Set up Google Analytics to ensure a secure profile
  • Accurately update all URLs
  • Make certain that all website components are crawlable by Google
  • Use site audit tools such as SEMrush’s audit tool to get keenly analyzed information about your HTTPS implementation
  • Double-check everything. Slight mistakes in the migration process can cause major and complex implications. It is, therefore, equally important to double-check into the subtle details

For more information and insights on HTTPS and general website success, kindly contact us today at www.fmk.agency/contact.