Due to the impact of COVID-19, many people were out of jobs. With little to no income coming in during a time that was confusing and unclear, there needed to be a way to help those who were struggling. Because of this, the founders wanted to create a brand that would help support those in need during the pandemic. The issue then was to determine what could be done and how. Then the idea hit: an apparel brand where people can generate their own designs and sell them on an online store. That’s when the Classy Animal project came to life.
FMK was brought along to help implement the brand concept and business model for this project. We partnered with Anthony Bradley from Good Night Studio to illustrate our animal mascots, and came up with an apparel brand whose profits could go toward supporting those in need.
We were able to create a business model for Classy Animal that allowed people to affiliate themselves with the brand. From there, 100% of the profits would go towards people out of work or to a charity they support, all from selling from a single platform. This concept would bring collaborators together, and give people an avenue for finding income during a difficult time.
Even today, Classy Animal still serves as a way for up-and-coming designers to showcase and sell their work on the platform.
- Brand Concept
- Designed Apparels
- Animal Illustrations
- Business Model
About Classy Animal
Classy Animal is an apparel brand for good that was formed as a response to the impact of COVID-19. Designs, collaborators, and others could contribute by designing their own graphic and sending it to Classy Animal. From there, the product would be available in the online store, and if purchased, 100% of the proceeds would go to the designer or charity of their choice.