You’ve probably heard the term “enterprise marketing” thrown around before, but what does it really mean? Adjusting to new trends in the marketing field means knowing how to apply new ideas and concepts into your work field. If you’re thinking about scaling up your marketing efforts, then enterprise marketing will be your new best friend. Here are five things you need to know about enterprise marketing.
#1: What is enterprise marketing?
Enterprise marketing refers to everything that goes into the various facets and channels of marketing for companies with more than $100 million in annual revenue. This includes anything from digital ads to print and more traditional marketing methods.
Enterprise marketing most often focuses on scalability and long-term growth. Due to the size of the businesses involved, there are typically a lot of decision makers that have a hand in the process. Anyone from managers and directors to executives may be involved in the marketing efforts. So what benefits does this lengthy process have on a business?
#2: Advantage of enterprise marketing in addition to sales
Incorporating marketing in enterprise-level companies can unlock a lot of advantages that sales alone cannot. Companies can scale their operations quickly and efficiently to reach more potential customers. In addition, they can target customers at all stages of the buying cycle—from awareness to purchase to post-purchase.
This comprehensive approach helps ensure long-term growth as opposed to a short-term gain that sales teams tend to be built on. This approach keeps their brand visible and recognized, and ensures that they continue to pocket revenue for years to come.
#3: The challenges of enterprise marketing
While enterprise marketing has its advantages, it also has a number of challenges that can impede success. One such challenge is allocating resources properly. Many large-scale businesses have several departments that are meant to work in parallel with each other. If communication or resources aren’t set up correctly, then many ideas or needs get put on hold.
Part of this challenge also comes from not being able to track the effectiveness of their campaigns properly, which can lead to inefficient use of resources. Additionally, implementing changes quickly can be difficult, as enterprise marketing teams typically have to go through several layers of approval. As a result, it can be difficult to scale operations and achieve long-term growth.
#4: Enterprise marketing automation
Because enterprise marketing is no small feat, scaling operations requires more than just a team of directors executing every need. That’s where enterprise marketing automation comes in.
Marketing automation software helps automate and scale your marketing efforts. This can include things like email marketing, social media campaigns, and targeted ads. Tools like Hubspot, SEMRush, and Mailchimp are built to help organizations scale at a larger capacity. You can monitor progress more efficiently, and make quick-time changes when an error appears or an ad isn’t performing as well. By letting the AI do the work, teams can focus on the creative aspects of a campaign.
#5: How to start implementing enterprise marketing
In order to start implementing an enterprise marketing strategy, the first step is to reach out to a reputable agency like FMK Agency. We provide consultations and strategy sessions that will help scale your business and bring in more customers. With a little planning and execution, you can make your enterprise marketing efforts a success.