For content marketers, it can be difficult to keep up with the ever-changing landscape of what’s working best in terms of writing strategies and tactics. You want to produce quality content that will engage your audience and drive them back to your website, but what’s the right way to do that? AI writing may be the answer you’re looking for (after all it wrote this blog)! Here are five reasons why AI writing can give you an edge over your competitors in the content marketing game.
It’s not always possible to keep your tone of voice consistent across all pieces of content—and that’s a huge problem if you want to keep your readers engaged. The good news? A bot could write your copy perfectly every time, because it knows exactly how to use your brand voice. We already have great examples of automated writing: computer-generated (or robotic) poetry has been around for decades and machine-composed music has been produced since 2014! It won’t be long before AI takes over your SEO strategy, too.
Artificial intelligence can find the right content to use in your SEO strategy to get more organic traffic. With algorithms programmed to match keywords, SEO AI writers can improve your strategy, cut down on time and increase efficiency by finding relevant content. That way your content is primed for searchability, making your blog and website more easy to find.
3. Creates targeted content
Using an artificial intelligence to write your content gives you a ton of potential benefits, including target-customized content. An AI writer can target specific customers and content for you, depending on information you provide. Say you’re launching a new product. With an AI writer, you can choose who to send your content to and how they’ll receive it—e.g., in their inbox or on social media. The advantage here is that every time someone reads your post, he’s engaging with it specifically because he wants to learn more about your product; there’s no risk of having extraneous information sneak into your copy or being distracted by irrelevant content if someone stumbles across one of your posts online and doesn’t know what it’s about.
4. Saves money
AI writers can save your business money by cutting down on costs related to content creation. A writer’s salary varies by location, experience, and other factors but it’s safe to say you can expect to pay a decent wage for quality work. If you have a small business or want to write content in your spare time, hiring an AI writer could be a great option since they tend to cost significantly less than traditional writers. Of course, there are still plenty of other financial benefits that come with using AI tools—such as increased productivity—and you don’t necessarily need an entire team of them either.
5. Saves time
If you’re worried that using AI writing tools will take time away from your creative endeavors, don’t be. In fact, it could save you a lot of time by doing things for you automatically. For example, some AI tools are able to read through your past writing and recognize what works and what doesn’t so they can help inform your writing decisions in future projects. With technology like that at your disposal, even if you decide to write your own content (which we still recommend), you could still use AI as a crutch for parts of it such as SEO-friendly headlines or email subject lines. This cuts down on research time and ensures every piece of content is ready to publish when you are.
Stop Waiting – Get AI to Write Your Content
With marketing becoming even more automated with each year, it’s time to catch up and test out that AI for yourself. We recommend using AnyWord (which is how we wrote this post). The future of marketing is here; it’s time to take control.
Take our free brand performance audit!
Your business is important us. To help make sure you're set up for success, we've created a brand performance audit
to see how you compare to your competitors!